What are the reasons for the decline in Amazon traffic and order volume?

When everyone realizes that their traffic and order volume are both decreasing, what is the reason for this? Today, this article will specifically answer this question for everyone.

In fact, there are many reasons for the decrease in listing and order volume, and the corresponding solutions are also different. Therefore, when sellers realize that both traffic and order volume are decreasing, the first thing they should do is to examine the root cause of the problem and then consider which solution plan to apply.

1、 The competitive environment has changed.

If other sellers rank by increasing advertising bidding and budget, lowering prices, and other methods, it will also lead to a loss of display status, affecting traffic and quantity; At this point, sellers also need to increase their traffic channels, such as checking if there are no important keywords or using discounts to increase their competitiveness.

2、 Negative feedback from the buyer.

This is one of the common reasons for the sudden decrease in traffic and order volume among novice sellers. Sellers who have completed brand registration can try to communicate with buyers through the contact function, provide a solution plan, and request the removal of negative reviews. In addition, the VINE program can quickly obtain high-quality reviews to dilute negative reviews. In contrast, ordinary sellers without registered brands are very passive when facing negative reviews.

3、 Due to cyclical factors, the flow and order volume decrease.

This can be subdivided into two situations. One is seasonal products, where all order volumes within a year are mostly concentrated at a certain time period, and in the past, they could only wait until next year; Then, during the off-season, sellers can appropriately reduce advertising and maintain rankings.

Another type is that products that have entered a declining stage are being replaced by better designed products, and market demands will only become smaller and smaller. In this situation, the best approach is to develop other explosive products before a certain product enters a decline stage, and use the profits brought by new products to compensate for the decrease in revenue caused by the decrease in order volume of old products.

Alright, the above are three situations summarized for everyone. When you encounter a decline in traffic and single volume, you can compare this article to find the relevant reasons and provide targeted solutions, hoping to be helpful to you. If you need the content of this article, then keep it a treasure.